Instagram Story Tutorial (Highlight)
Unlike regular stories that disappear after 24 hours, Stories Highlight can stay on your Instagram profile permanently. The highlight of your choice can be a great opportunity to draw attention to important content and details about your brand.
What we are going to learn
Create highlights from active stories and archives
How to make a cover for Instagram highlight story
Highlight activation training on your Instagram
Facebook’s view on Highlight Story
About a third of Instagram’s most viewed stories are generated by businesses. But the stories disappear after 24 hours. Using Instagram Highlights, you can permanently put your best-selling stories on your Instagram profile.
Small businesses can take advantage of Instagram users’ interest in stories by creating customized collections of top content with Instagram highlight. While Instagram stories tend to be the main “instant” aspect of Instagram, the highlights section of Instagram acts as a fixed place for businesses to present the best content, important resources, and other items that introduce or promote a particular product.
How to enable highlight story
Before we get into what you need to add to your highlights, here’s a quick overview of how to add highlights to Instagram:
How to add active stories to the highlight
Open the story
Tap Highlight at the bottom of the Story
Choose the current highlight or create a new one
Instagram stories only stay active on your profile for 24 hours, but if you use the archive feature, you can save expired content for later use.
Access your archived stories by tapping horizontal lines in your Instagram profile, then select the archive option. Open the selected story and tap on the heart labeled “Highlight” to add it to your Instagram highlight.
Add archived story to highlight
Go to your profile and tap the three horizontal lines in the upper right corner
Select the archive.
Open the story you want to add to the highlight items.
Select the current highlight or create a new one.
Instagram highlights for businesses
Try these tactics if you are not sure how to decide which Instagram story is worth highlighting or if you need help highlighting your important points on Instagram.
Making a cover for Instagram highlight story
Instead of using awkward thumbnails as cover photos, create branded covers to highlight the look in all cases. Using highlight symbols gives your look a neat and professional look, while this option also shows your brand and business style.
You can use Instagram’s internal text in Instagram stories to create Instagram story photo highlights, or you can take it a step further with free visual tools like Canva. To convert a photo as a cover photo, just add the image as your first image to the new Highlight.
If you are designing your Instagram story cover, the dimensions should be 1080 pixels at a height of 1920 pixels with an aspect ratio of 9:16. You should also place all the selected elements in the image in the center of the unselected area to make your skin look great when cropped. If you want to increase your view story and view highlights, you can use the purchase service of Instagram story view.
Your audience needs to be up to date
Instagram stories are a great way to share notifications. If you want to keep your audience up to date with the latest news, make room for weekly updates on your Instagram highlight.
“We update our highlights at least once a week to make sure the minimum visible highlights are up to date and understandable.”
“Shakiola Todd, marketing partner for the iFundWomen financing market, says:
We update our highlights at least once a week to make sure that at least the highlights of our choice are visible, up-to-date and understandable.
iFundWomen uses Highlights to share what happens each week.
You can use the highlighted section of Instagram to display your best content by creating a literally highlighted pattern in recent weeks. This option also allows you to keep current ads, upcoming events and other business news in your profile for a long time.
“Every Tuesday we run a campaign called ‘What are we doing?’” Says Todd. “It makes us highlight our important events or activities in it.
Highlight a way to communicate and interact
People often find small businesses through social media, so Instagram business accounts should have a lot of resources like a website.
Think about the information you usually have in your menu bar or footer, such as about us, frequently asked questions, return policies, etc., and use your highlight to make that content available.
JuniperFoxx uses highlights to collect stories and answer questions. These highlights not only help new followers learn about a particular position, such as animals, but also save JuniperFoxx from having to answer similar questions over and over again.
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