Ways to increase followers on social networks
There is no longer any doubt for any brand that active presence in social networks is necessary and can help increase sales and engagement with the audience. But having popular and active social networks is not an easy task. Especially now that social networks are a sea of content, it has become much more difficult than ever to highlight content and engage audiences. But this does not mean that it is impossible to grow and be seen in them. But now brands need fresh ideas and new and unique ways to be seen among different content and have something to say. In each social network, different factors are involved in seeing and increasing followers. In Iran, Instagram is the most active social network. To begin with, we will talk more about increasing Instagram followers, and then we will talk about other social networks with which you can make your brand more popular.
Tricks to increase Instagram followers
Nothing on Instagram can bring new followers to your page as much as useful or entertaining content. No matter how much you spend on advertising, if you do not have something for your audience inside your page, you will quickly lose them and you will face a drop in followers. In order to produce good content, you need to have a content strategy. To do this, you need to set your focus on Instagram and focus on it, make sure you know your audience well and are aware of their interests and needs. Then find the right language to communicate with them so you can get their attention. Here are some tips to increase your followers on Instagram.
Have a visual identity and style
Instagram is an image-driven social network, and in order to be successful on it, you need to have a visual definition of your brand. Many brands identify their visual identity elements in their brand books and internal documents, and on social media they can do the same. But if you have a small business that has not yet provided a specific definition for these items, you can design a visual identity based on the interests of your main audience. This article will help you shape your brand’s visual identity on social media. In this way, the attractive appearance of the page helps you to convince more people to follow your page.
Clarify your field of work
When you start an Instagram page, you have to follow a content strategy. Determine right from the start what you are going to work on and what your brand page content includes. Of course, you can modify and improve these over time according to the interests of your audience, but you need to follow a certain line so that your audience is not confused and on the other hand, those who want to follow you know exactly what content they are facing. They will be.
Write a suitable bio
When new audiences come to your page, they need to understand at a glance what business they have entered on the page. Adjust the information in the page widget so that it is easy to understand. If you have a site, enter the address of your site and if you have a tag that shows your identity, use it. Or simply define the subject of your work with a short sentence. For the page image, you can use your logo and keep it fixed so that the audience can easily recognize you and do not face a new identity every time they see your post.
Work regularly
Acting on social media requires discipline and cohesion. You need to know the times when your audience is more active with the help of Instagram and your experience, and be more active during these times. This is how your audience will react and participate. This partnership will increase the penetration of your posts and help them find more exploration. By finding your way into Explorer, you can find new contacts who will see your page for the first time. This regular activity does not have to be daily, but it should have a specific schedule.
Do not focus on advertising
In order for your audience to engage more with your posts and increase engagement, you need to not focus on advertising and produce useful content instead. In Instagram, everything depends on interaction, and to have more interaction, you must be able to benefit the audience. For example, teach him something, publish information about a topic, or give him a good mood with a fun post. So a high focus on advertising and product and service introduction can hinder this relationship. Many experts believe that business pages should focus 20% on products and services and 80% on useful and useful content.
Have a call-to-action
Ask your audience to respond to your content. This may sound strange, but when you specify what you want from the audience (for example, by asking a question or asking for a specific activity), you will find that you get more answers and page engagement increases. This will make your posts more likely to be seen by people who are not following you and you will have a better chance of turning them into followers.
Be accountable
When you ask your audience to participate, you should not publish the post yourself and disappear! Always be present and accountable. Try to respond to all direct messages and comments, even if they do not raise an important issue and have expressed their feelings with just one wave. By responding, you encourage them to stay involved in your posts. So again, the possibility of your posts entering Explorer and being seen by a new audience, and as a result, increase followers.
Act honestly
One of the reasons Instagram pages do not grow is dishonesty. Actions such as buying likes and following followers will not help you and instead will prevent your page from growing normally. When you buy a follower, the Instagram algorithm does not separate your real and fake followers and sees them all with one eye. Therefore, the percentage of your audience participation decreases in relation to the number of your followers. Instagram sees this as your weakness and finds your posts unattractive. Therefore, the posts do not enter Explorer and the way is closed for attracting new followers. So work honestly on Instagram, grow naturally and do not be tied to numbers.
Advertise
After all the previous steps, it’s time to start advertising and attract new audiences outside of your page at a cost. This step is for businesses that can target advertising budgets and allocate it to popular pages. One of the best ways to do this is to influence marketing or advertising with influential people on social media. Most of the influencer marketing is done on Instagram, but in other networks in the world, such as Facebook, Pinterest and YouTube, influencer marketing is also common. There are ads on other popular Instagram pages, but the success of these ads has not been as great as influencer marketing campaigns.
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